In the lingering glow of summer, Jiuzhaigou ushered in its most brilliant moment – the Second International Ecotourism Season. On the evening of July 31st, a grand opening ceremony themed "Explore the Fairy Tale of Jiuzhaigou, Experience the Charm of Ecology" was held in Jiuzhaigou County, adding a dazzling splendor of ecology and culture to this magical land.
Jiuzhaigou, acclaimed as one of China's most beautiful scenic areas, draws the attention of countless visitors with its natural beauty that requires no filter. Here, emerald waters encircle verdant mountains, and the lakes reflect the deep blue sky, as if nature's most delicate palette. Jiuzhaigou is not just a scenic wonder; it is a perfect fusion of ecology and culture, bearing rich natural resources and profound cultural heritage.
At the opening ceremony, a large-scale poetic and picturesque song and dance performance, "Mountains and Waters Entering the Painting: The Secret Realm of Paradise," presented a feast for both the eyes and the soul of the visitors. The performance was divided into four chapters: "Spiritual Grace: All Things," "Earthly Spirit: The Secret Realm," "Supporting Light: Paradise," and "Splendid: Jiuzhaigou," each fully integrating Jiuzhaigou's intangible cultural heritage, such as Nanping tunes, the Qo dance, Dengga Ganto (Panda Dance), and Tibetan mountain songs from Western Sichuan, showcasing the unique regional characteristics and cultural colors of Jiuzhaigou. These performances are not only a continuation and promotion of national culture but also a profound interpretation of Jiuzhaigou's ecological charm.
As the international influence of Jiuzhaigou's ecotourism brand continues to grow, more and more tourists are choosing to visit and experience the joy and beauty of this land. This year, on the basis of strengthening management and improving service quality, Jiuzhaigou actively planned a variety of themed marketing activities and deeply expanded study tour routes, attracting a large number of domestic and international tourists. According to statistics, in the first half of the year, Jiuzhaigou received 3.5 million tourists, an increase of 23.8%; and achieved a tourism income of 3.64 billion yuan, an increase of 19.6%. The growth in inbound tourists is particularly significant, becoming a new highlight driving the development of Jiuzhaigou's tourism industry.
During their travels in Jiuzhaigou, tourists can not only enjoy the stunning natural scenery but also deeply experience the local cultural atmosphere. From the Primitive Forest to Swan Lake, from Arrow Bamboo Lake to Panda Waterfall, and to the essence spots such as Five-Flower Lake and Pearl Shoal Waterfall, each place is captivating. The three main valleys of Jiuzhaigou – Shuzheng Valley, Ri Ze Valley, and Zecha Valley – each have their unique landscapes and charm. Here, tourists can take photos to their heart's content without any filters, as the scenery itself is a domestic marvel.
In addition to natural beauty, Jiuzhaigou's food and accommodation are also highlights. Local specialties like yak mushroom soup hotpot, hand-picked yak meat, and Tibetan-style roasted lamb chops leave a lasting aftertaste. The hotels and homestays around the scenic area provide a comfortable accommodation environment, offering a warm haven for tourists on their weary journeys.
The holding of the Second International Ecotourism Season at Jiuzhaigou not only presented a wonderful cultural and tourism feast for tourists but also showcased the solid steps and significant achievements of Jiuzhaigou in the development of ecotourism. In the future, with the continuous improvement and perfection of Jiuzhaigou's ecotourism brand, it is believed that more tourists will come here to experience the ecological charm and cultural heritage of this land.
In our travels through Jiuzhaigou, we seem to have entered a fairy tale world where everything appears so beautiful and pure. The ecological protection and cultural heritage work of Jiuzhaigou further shows us a beautiful vision of harmonious coexistence between humans and nature. Let us look forward to an even brighter future for Jiuzhaigou!
