Zhangjiajie, Hunan Province’s annual foreign visitor numbers depends on the year, season, tourism policies, and international relations. Summary and study of international visitor numbers in Zhangjiajie based on latest travel trends:
General trend
The national 5A-level visitor destination and World Natural Heritage site Zhangjiajie has attracted many foreign tourists for sightseeing and tourism. With Sino-South Korea relations improving and the travel industry slowly recovering, South Korean tourists to Zhangjiajie have increased considerably and currently rank among the top source nations for inbound tourism.
Main Source Countries
South Korean visitors to Zhangjiajie are among the most frequent, according to public data. In the first quarter of 2024, Zhangjiajie received 261,200 person-times from 101 nations and regions, including 105,101 South Korean visitors (40.23%). There are also many Thai, Malaysian, and other visitors.
Historical Data Review
Despite the lack of yearly international visitor counts, recent patterns suggest the following:
Zhangjiajie’s inbound tourism business has grown as foreign visitors increase annually. International aviation routes and tourism improvements have attracted more foreign visitors to Zhangjiajie.
Zhangjiajie’s inbound tourism has ballooned to nearly 1.8 million visitors, surpassing other Chinese towns. South Korean visitors still lead.
Influential factors
Zhangjiajie’s remarkable quartz sandstone peak-forest formations and beautiful natural environs attract tourists.
China and South Korea use Confucian culture to emphasize filial piety. Zhangjiajie has become a South Korean filial piety tourism destination since many South Koreans bring their parents here for vacation. The filming of Korean dramas and variety shows in Zhangjiajie has increased its fame and significance in South Korea.
South Korean visitors can easily come to Zhangjiajie thanks to multiple direct flights. Zhangjiajie has also opened several regional and international passenger air routes, giving foreign tourists greater transit options.
China provides visa-free admittance and transit visa-free regulations for foreign visitors, making travel easier. Meanwhile, Zhangjiajie’s municipal administration has vigorously promoted foreign tourism, boosting brand development.
International tourists to Zhangjiajie, Hunan Province, vary annually due to numerous factors. Though Zhangjiajie’s inbound tourism market is projected to grow due to the gradual travel industry recovery and the construction of international air connections, South Korean visitors have continuously ranked high.
